Non-specialised wholesale trade


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In retail, the service or product immediately reaches the consumer. B2B works on a completely different principle. Before reaching the consumer, the product goes through a very important stage provided for in the sales system, namely wholesale sales. In this case, the products go to companies that interact directly with the end user, or sell it to other companies. Our article deals with the specifics and methods of work used in the implementation of wholesale trade.


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Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services.

In general, it is the sale of goods in bulk to anyone other than a standard consumer. Wholesaling is the selling of merchandise to anyone either a person or an organization other than the end consumer of that merchandise. Wholesaling, the selling of goods in large quantities but at lower prices for selling the goods at a profit. Wholesaling is buying goods in bulk quantity at a discounted rate and selling to the retailer at a higher price.

According to the United Nations Statistics Division, wholesale is the resale of new and used goods to retailers, to industrial, commercial, institutional or professional users, or to other wholesalers, or involves acting as an agent or broker in buying merchandise for, or selling merchandise to, such persons or companies. Wholesalers frequently physically assemble, sort, and grade goods in large lots, break-bulk, repack, and redistribute in smaller lots.

 While wholesalers of most products usually operate from independent premises, wholesale marketing for foodstuffs can take place at specific wholesale markets where all traders are congregated.

 Traditionally, wholesalers were closer to the markets they supplied than the source from which they got the products.

However, with the advent of the internet and e-procurement there is an increasing number of wholesalers located nearer to the manufacturers in China, Taiwan, and Southeast Asia. In the banking industry “wholesale” usually refers to wholesale banking, providing tailored services to large customers, in contrast with retail banking, providing standardized services to large numbers of smaller customers.

– Wholesale of grain, unmanufactured tobacco, seeds and animal feeds;

– Wholesale of dairy products, eggs and edible oils and fats;

– Sale of Agricultural raw materials, livestock, textile raw materials and semi-finished goods;

– Sale of textiles, clothing, fur, footwear and leather goods;

– Wholesale of flowers and plants;

– Wholesale trade of motor vehicle parts and accessories.

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